The best Search Engine Optimization practice for websites is guest posting. Although a solid social media strategy is always beneficial, it may take some time to see the results of your efforts. Guest posting is a great way to get your message out there.
Guest blog, also known “guest post,” refers to the act of creating content for another website. Guest bloggers are usually writers for blogs in their industry to: Attract visitors back to their site.
While it may seem counterproductive to spend time creating content for other websites, you could be using this time to write content for your site. Guest posting offers you tremendous opportunities to improve your SEO and increase sales.
Introduce You To A New Crowd
Blog posts can be written for other blogs, which allows you to reach out to their audience and increase brand awareness.
Increase Brand Trust
Your brand will be remembered if it provides quality content. It’s that simple. Building customer trust and authority is key to building authority in your industry.
Help Pull More Site Visits
Websites without traffic are websites without profits. Your article can go live on another website, which could provide you with traffic for months or years, depending on how popular the site is and how useful your post is.
Enable You To Get Free Backlinks
Guest posting has one last benefit. It allows you to obtain a backlink that points to your website. This is an important factor in SEO rankings.
Quick Tips For Outreach
Begin by creating a list of 10-50 websites that you would like to guest post for.
First, determine if the site allows guest posting.
Avoid your competitors and instead, look for blogs that are related to yours to write for.
Try to find sites larger than yours but not so large that you are likely to be overlooked.
To find new opportunities, don’t forget to do a keyword search.
Getting To Your Pitches Read
Once you have found the sites where you want to write, now you need to create an amazing pitch that will convince the blogger to say yes. Here are some ways you can do this.
Be A Peacock
You can think of new angles on topics that have been discussed in the past, or you could re-hash an old post with new ideas and updates. It’s important to make your title memorable and catchy. Don’t forget to link to other notable pieces you have published. You are allowed to be proud of your work.
Customize Every Outreach Email
Make sure you include the name and site of the person as well as the reason why your pitch should not be ignored. Be specific in your pitch emails and tailor them to each person (and site).
Try to establish a connection with the person you are contacting. Remember that there’s a human behind every site, no matter how big or small, and that we all have human needs in the end.
Don’t spam prospects. Keep track of all your follow-ups in a spreadsheet or another tracking document. You can follow up with them once or twice. If they don’t reply, you can simply cross them off your to-do list.
Quality Guest Post is a great way for bloggers to share their content with new audiences and to get valuable SEO backlinks. When conducting outreach, be friendly, direct, and original. It’s not a numbers game at all.