Are you thinking of ways to market your franchise, but you’re stuck? Well, you are not alone. Many people face these same challenges, especially if this is their first time owning a business. Thankfully, there are several ready-made creative franchise marketing ideas you can employ to aid the rapid growth of your business.
Most of these franchise ideas for growth have been tried and tested by industry experts, and they are known to work. However, this doesn’t mean you shouldn’t do your research and testing.
In some cases, you may not need to modify the idea, while for others, you will need to make some modifications to suit your needs. Whichever way it is, make sure you do the right thing for your business.
Meanwhile, listed below are some seven Franchise Marketing Ideas you can adopt.
Make Use of What You Have
Usually, you will always receive advertisement materials from your franchisor. You should always make use of these materials. In some cases, you can even get a marketing plan and strategy from the corporation. You can make use of this plan or base your plans on it. However, while doing this, ensure you go through the advertising guidelines to ensure you are not violating any rules.
Irrespective of the number of commercials that go out on behalf of your franchise from your corporate company, you still need to find a way to get across to people locally.
Take, for instance, someone who needs your product may have been reached through corporate commercials. But unfortunately, they are not aware you have a physical location. The result of this is that you won’t be getting any sales from corporate advertisements.
It would be best to look for ways to get across to your surrounding communities. Organizing fundraisers or any other impactful event is an excellent way to reach out to people locally.
Increase Your Social Media Presence
Social media is another marketing tool that can be used to achieve rapid growth. Having a single social media post go viral can boost your business beyond your imagination. Decide on the best social media platform to get across to your audience and start using it.
Using social media will not only make your business known to people, but it will also help you interact directly with customers, which is an excellent way to create repeat business. Ensure your posts are interesting by adding images. Adding images is an excellent way to improve shareability.
Work on Your Website
As a business owner, you should have a website for your business. If you don’t have one yet, you should get one as soon as possible. After getting it, work on it so that people can quickly locate it when in search of local businesses.
Listed below are ways to improve your website, thereby increasing sales.
- Ensure it looks professional and modern.
- Optimize to allow easy access for mobile users.
- Frequently update blogs to rank well on search engines for several keywords.
- Claim listing on review websites and add your site.
- Employ SEO strategies on all pages to rank well on search engines.
Look Out For Competitions
Doing adequate and thorough research of competitions is one of the most important steps you need to take when trying to market your business. This is mainly because you need to know what your competitors are up to for you to be able to beat them at their game.
Listed below are some steps to take if you want to know more about your competition.
- Visit their stores to see how things are arranged and how they are working.
- Carry out background checks on the businesses.
- Check out their reviews online to see what customers are saying.
- Go through their website.
- Observe the inflow and outflow of customers and the number of goods purchased.
Encourage Testimonials and Online Reviews
After service delivery, you should ask your customers for reviews. Happy customers are always eager to write reviews for your franchises. These reviews help build the credibility of your business because people tend to believe them if they are from reliable sources like; Google, Yahoo, Amazon, Yelp, etc.
Join a Community
Another good way to improve growth is by joining various online communities that help in both B2C and B2B franchise marketing. Engaging in such communities is a way to develop connections with prospects in your niche.
There are several advantages to joining these communities. By joining, you get to meet franchise owners like yourself, learn from them, and discuss how they are successfully running their franchises. You should consider utilizing this method if you are so much interested in the rapid growth of your franchise.
With the right marketing strategy, you should be able to grow your business. Aside from employing these tips, you can look for brand management to help in successfully implementing these techniques. They have several franchise marketing options that can help scale your business fast.