Content is key in today’s digital marketplace. In a world where social media platforms are leveraged by individuals whose talent is permeating the labyrinth of casting directors, companies trying to establish their brand image cannot be far behind in creative efforts.
A brand has to create content that is worth seeing, reading, and sharing to get the views and clicks necessary to live online. While many websites rely on clickbait or outright plagiarism to attract visitors, excellent material always takes the lead. Motion graphics take content creation to the next level by depicting a story without any actors through graphical representations that move in 2D and 3D animation.
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What is motion graphics?
Videos featuring animated visual components are called motion graphics. To tell a message or a story, they are made by animating vectors, drawings, or other image and text elements. Affordable motion graphic design solutions that allow flexible packages for a flat fee can be used by digital marketing teams to create content that can express their ideas and viewpoints in a shorter time frame. The audience’s attention span has reduced drastically. Earlier long advertisements that lasted more than 90 seconds were common, and viewers enjoyed them. Currently, people prefer short reels which is the reason social media platforms such as YouTube, Instagram, and Facebook are competing to create tools that can support these short clips.
Given the circumstances that surround the viewer’s attention limitations, motion graphics offer the best set of tools to express the viewpoint in a short, crisp, and clear manner to deliver the intended message.
Graphics with motion can tell an entire story without even a voiceover if done the right way. It is usually a good addition to contemporary content that can be used for social media mileage. Motion graphics will put your website ahead of the competition, whether it is included as an educational GIF or a full-fledged animation.
Here are a few ways in which motion graphics are used by animators to convey content:
All adverts need not be limited to motion pictures shot with seasoned actors. Animators can convey an entire story using motion graphics. Big companies have created permanent graphic caricature characters that have become part of the brand’s image. For instance, Oreo has created animated monster stories using motion graphics in 2D animation. This is an interesting way of engaging children who are the target audience. The psychology of advertising is to engage the target consumer by captivating their imagination. In the process of using motion graphics, advertisers can achieve this feat easily.
Reading aloud a script will not capture the imagination of the onlooker the way animated characters with kinetic text can. When the letters of a word are dropped, moved, stretched, and then reshaped finally to represent the context of the content, the audience grasps the matter, and it is retained in their minds for a longer period. The comprehension of the matter is easily explained through doodles and cartoon characters, and motion graphics of text in an explained video. These videos can be made for making business pitch presentations, school projects, social campaigns addressing a cause, and several other purposes.
Advantages of using motion graphics by content creators
Motion graphics are more adept than video making with real actors at providing powerful storytelling tools like iconography, illustration, charts, and graphs. They enable you to elevate the specifics of your brand. Even motion pictures use motion graphics to relate stories in a fun and easy-to-understand technique through graphics.
The ROI is a measure used to evaluate the effectiveness of each marketing initiative. Any campaign cost must provide a significant return on investment in the form of sales or brand recognition to be considered successful. In this regard, animated motion graphics cost less than a full motion picture with real actors.
Moreover, if there is an editorial requirement with an element used in the animation it can be updated easily with few changes done to the original content. There is no need to reshoot the entire campaign, unlike a motion picture.
Motion graphics is one field where demand exceeds supply as consistent consumer engagement is the order of the day. As this won’t be a passing phase, brands can consider motion graphics solutions that are affordable with a flat fee concept.