EIBIK.COM

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    Why You Should Visit A Pain Management Specialist?

    4th February 2023

    Strategies For Small Businesses To Raise Finance

    4th February 2023

    What To Do If You Are Injured By Someone In A Rental Car?

    4th February 2023
    Facebook Twitter Instagram
    EIBIK.COMEIBIK.COM
    • Home
    • News
      • Finance
      • Current Affairs
    • Travel
    • Biography
      • Writer
      • Athlete
      • Politician
      • Scholar
      • People
    • Sports
      • Game
    • Technology
      • Electric & Electronic
    • Contact us
    • Write for us
    EIBIK.COM
    Home » How To Optimize Your PPC Strategy

    How To Optimize Your PPC Strategy

    Michael JohnBy Michael John5th May 2022Updated:12th October 2022 Digital Marketing 3 Mins Read
    How To Optimize Your PPC Strategy
    ppc pay per click technology advertising or advertisement concept with team people and clicks icon modern flat style - vector illustration
    Share
    Facebook Twitter LinkedIn Pinterest Email

    You want everyone to be interested in your company or brand. You need to appear in the top Google SERPs (search engine results pages), and on YouTube and other platforms. This can be achieved in two ways: either organically or through paid advertisement. As any digital marketing agency such as acgdigitalmarketing.com can tell you, it is best to use both.

    The quality of content and strong SEO foundation are the keys to organic search results. Consistently posting blog posts and sharing content on social media will gradually increase the authority of your domain and help you climb up the search results.

    There’s also paid search advertising and pay-per-click marketing (PPC). You can bypass the system by creating viewership to gain leads, close deals, and recoup your investment.

    Table of Contents

    • What is pay per search?
      • Keywords
      • Impression share
      • Negative Keywords
    • Bid Optimization
    • Optimizing Your Ad Copy
    • Optimizing Conversion Rate

    What is pay per search?

    Nearly every search query on Google and Bing will include a few links at its top, with the words “AD” next to them. This allows brands to increase viewership without the need to spend months developing organic content strategies.

    Here are few terms you might want to reminisce:

    Keywords

    Targeting your ads to specific keywords in a search query is possible. You might target common terms such as “pre-workout shake” and “best supplement for working out.”

    Companies and businesses will be more interested in short-tail keywords than the former.

    Long-tail keywords like the latter will have lower competition and cost less to advertise.

    Impression share

    The impression share is a measure of how well your PPC ads are performing. It is simply the sum of the impressions you have received and the impressions that you were eligible to receive.

    Negative Keywords

    These are not keywords you want to appear for, but they are target keywords. You might want to exclude “workout supplement weights” because the user was likely trying to find the viral product, “Shakeweight”.

    You will get the best results for your brand if you constantly adjust your bidding for the keywords that you want to rank for. To avoid spending marketing dollars on irrelevant search queries, monitor your impressions and remove any negative keywords.

    Now let’s get to the optimization.

    • Optimizing Your Bid
    • Placement Scrubbing
    • Optimizing Ad Copy
    • Optimizing Conversions
    • Optimizing Against Competitors
    • Monitoring Search Terms
    • Optimizing Internal Levers

    Bid Optimization

    You probably know that Google’s first page is crucial. You will also get the majority of clicks if you are in the top three spots.

    The optimized paid search strategy is the key to being number one.

    You don’t want to be the first result on a Google SERP. It is important to be the first result on relevant search pages. Optimize your bidding strategy to achieve this.

    Optimizing Your Ad Copy

    PPC ads only have one chance of capturing the user’s interest and inciting them to click. You will need to use actionable words, relevant titles, and optimized copy in your ad copy.

    You have 135 characters for grabbing a user.

    30 characters for the Headline

    90 for the Body

    15 for the URL Ad Path

    Your Headline is the most important part of your website.

    Your Body copy should contain actionable words

    Optimizing Conversion Rate

    Your targeting skills and a copy may not be the best if you have a high conversion rate but an impressive rate.

    Use key search strategies, and Similar To Audiences to increase conversions in your search campaigns.

    These will allow Google to show ads to more qualified leads (those most likely to convert).

    Related

    Keep Reading

    How to Boost Your Engagement Rate on Instagram: 5 Steps

    HVAC SEO process testing and optimization

    Five Reasons Why You Should Hire A Professional Tree Service

    How to create a digital marketing strategy to keep up with the market standards?

    Massage Seats Have Important Health Benefits

    How do Dental Implants Improve Oral Health?

    Top Posts

    how to make money online & ways to earn money from online

    17th July 2020

    How to Find and Fix Vacuum Leak

    11th September 2020

    Why Big Translation Is The Future of Self-Publishing

    24th October 2021

    Samsung Galaxy M32 5G Review

    28th October 2021
    Don't Miss

    Ways to Make Your Paintings Look More Realistic

    Arts and Entertainment 14th February 2022

    Painting may be a good idea if you don’t want others to question what you’ve…

    Calcium Score: What is a CAC Test? Do You Need One?

    21st December 2022

    Sarat Chandra Chattopadhyay Biography

    5th February 2020

    Which Streaming Services Are Available in Singapore?

    11th November 2022
    Stay In Touch
    • Facebook
    • Twitter
    • LinkedIn

    Subscribe to Updates

    Get the latest creative news from SmartMag about art & design.

    Editors Picks

    How Do You Build a Cloud-Based SaaS Application?

    26th September 2022

    Leather Upholstery Cleaning And Maintenance Tips

    14th November 2022

    Hair straightener brush

    27th December 2021

    Things to consider when buying a router For Spectrum

    11th October 2021
    Latest Posts

    Thing’s Men Should Know About Anti Bacterial Socks

    13th December 2021

    How we can encode/decode base64 strings in python? Examples with code

    11th November 2021

    5 Best Ways To Sell PRO Services In Dubai

    8th October 2021
    Advertisement
    © 2023
    • About us
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.