One of the most effective ways to boost Instagram engagement and boost exposure on the site is running a giveaway. With the amount of competition on Instagram it can be extremely difficult to raise the visibility of your company. Giveaways have proven to be a successful marketing tactic time and time again, not just for delighting your existing customers but also attracting new ones. The basic idea behind the Instagram giveaway is participants are provided with something free , in exchange for specified conditions.
What are the reasons to consider organizing an event?
An Instagram giveaway that’s carefully planned may assist you increase your reach. It will also boost the number of followers you have and improve your brand’s engagement. Giveaways are great to build more personal connections with your customers.
Strengthening relationships: Hosting giveaways can help in creating a deeper and emotional connection with your public.
Increases the number of followers you have by hosting Instagram giveaways could help you increase your number of followers quickly. It’s been proven that one contest will increase the number of followers by nearly 70 percent.
Building brand image: A giveaway will help establish your brand’s image. The idea of a contest is to give away a new feature or product. The followers will be able to share the content and also submit content created by users.
How can you organize an effective Instagram Giveaway?
There’s a lot of planning involved in the running of the Instagram giveaway that is inspiring to people. You must know exactly the outcome they want to attain with their giveaway. It is crucial to connect every decision you make regarding the giveaway with your business goals in order to get the best outcomes. Here are a few actions to follow during the procedure.
1. Selecting the prize for the giveaway.
The initial part of the procedure is deciding on the item or experience you would like to award as an award. The prize should be selected according to the purpose you wish to accomplish out the event. If it’s a promotion of a brand the product could be used to give away prizes. Additionally, you could provide experiences in the form of a get-together, vacation and spa days. It is important to select an offer that your target audience will appreciate.
The prize must be appealing to the user to encourage Instagram participation for your brand. It is best to give something that isn’t only in line with the brand, but also worth it. The most efficient method of determining this is through a process called interest targeting. You can look at the Instagram Insights that will give you information about the type of content that is relevant to your followers.
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2. Determine the objective of the contest on Instagram.
It is possible to develop a successful plan for hosting the giveaway contest once you’ve established the purpose that the giveaway contest will achieve. The purpose of hosting a giveaway could vary, from increasing follower numbers to increasing sales, or increasing traffic to your website.
3. Establishing the criteria for admission
There are many ways to determine the criteria for entry to your giveaway. One method to grow your following is to ask your existing followers to add their friends in order to win the prize. If you’ve partnered with a particular brand to hold the giveaway, you can request your audience to follow the official page to receive the prize product.
4. Incorporate Instagram’s guidelines when creating your giveaway.
To ensure that your giveaway will go smoothly, you need to adhere to the guidelines laid out by Instagram for this purpose. There are a few aspects you need to be aware of when organizing your giveaway contest
5. Brand partnership
A partnership with a brand to organizing a giveaway has many advantages. It is a fantastic opportunity to increase visitors to one’s website as well as a chance to collaborate with brand new partners and other peer brands. Even brand new ones can work with one another to enhance their own brand’s image.
6. Include hashtags
The inclusion of hashtags in the giveaway’s announcement can assist to increase its visibility across the platforms. Creative and engaging hashtags that allow your account to be featured on the Explore channel could assist in spreading awareness about the contest.
7. Include a time limitation
The setting of a deadline for the contest is very crucial as it aids to create a sense of urgency among followers. It also gives them an incentive to participate in the contest as quickly as possible. It is possible to mention the deadline within the description of your giveaway page or in the form of stories. Once the time limit is reached, you may create an announcement on the end of the giveaway.
8. Promotion of the contest giveaway
You can also use another social platform to advertise this giveaway, linking on your Instagram post. The best method to ensure that your post is seen by the majority of people is scheduling the giveaway at dates when people have the most chance to interact with the post. You could also make use of the ad option on Instagram to get a wider public aware of the contest. It is essential to provide details on how simple it is to sign up for the contest. The objective isn’t just attaining the attention of the public, but also ensuring your message is reaching the people that are likely to register.
9. The tracking of results
When the giveaway contest is completed after the prize winner is selected It is now time to review the effectiveness of the contest. Through observing the impact of the contest’s process on the stated goal it is possible to design an improved and more effective giveaway Instagram campaign in the near future. You can assess the effectiveness of the giveaway through the Instagram Insights that provide information in the Discovery and Interaction reports.