Digital video is a rich source of information. It’s easy to access, share and search through video. It also gives us a new lens with which to see the world. With the rise in video content creation and consumption, businesses are using it as an effective tool for marketing, education or training purposes.
However, if you have ever tried searching for details on a video file or transcript, you will know that it can be extremely challenging and time-consuming. Even more so if you need to get the details from multiple videos and combine them into one document with searchable text. If your company frequently uses video for training purposes or other methods of communication, then you should consider transcribing the videos to text. Let’s take a look at 5 advantages that support why:
- Organise and find video content more easily
If you use video as a marketing or educational tool, you probably have a video library that is growing larger every day. As the number of videos in your library increases, it can become more difficult to find the ones you want quickly. If you use video, you need to be able to find the videos quickly and easily.
Otherwise, the value of those videos will decrease significantly. You can use transcription software to turn your videos into an organised, searchable database of written content. With an organised video database, you can quickly find the video you’re looking for and use it for whatever purpose you need.
- Transcribing videos to text is relatively fast
The average human can listen and speak about 300 words per minute. This means that a 10-minute video would take about 30 minutes to transcribe. If you do the math, and if you have 20 videos to transcribe, you would be spending around 6 hours just to transcribe those videos. That’s not counting the time you need to find and open the videos and the time you need to transfer them to your computer.
Using automatic transcription software can save you a ton of time. And even though the software itself may not save you that much time, you can use the extra time you have saved to do something else. Maybe you can find more videos to upload or create a detailed marketing plan.
- Automation can save you a lot of time and effort
When you use automatic transcription software, you can choose to have the transcripts created automatically. If you have a lot of videos to transcribe, this can save you even more time and effort. You can use a video library management system to upload your videos. Then, you can use the same system to upload the video transcript. The system will save your transcript in the same place as the video file so you can easily find and use both of them.
Automation can save you a lot of time and effort. You don’t have to spend hours and hours typing up each video transcript. Instead, you can spend that time doing something else or enjoying your life outside of work.
- You learn more about your audience with the transcript
The best way to learn about your audience is by listening to them. If you want your audience to learn from your videos, then you need to make sure that your audience actually watches them. When you use automatic transcription software, you can create a transcript of your video. You can then share the transcript with your audience.
Knowing what your audience wants to learn can be extremely helpful for your marketing strategy. You can tailor your videos and marketing materials to the needs of your audience. If your audience is looking for information on a specific topic, then you can make sure to include that topic in your videos.
- Transcripts are an excellent resource for brand marketing
Many companies use video marketing as a way to build brand awareness or increase brand loyalty. However, if you don’t have a transcript of the video, it can be extremely difficult to share your video with a large group of people.
If you have a video that you want to share with people, you can use a video library management system to upload your video. Then, you can use the same system to upload the transcript of your video. This way, you have an easy-to-share resource that can introduce your video to a larger audience.
Conclusion: Is automatic video to text transcribing worth your time?
The most important question of all: should you use automatic transcription software? The answer is yes! We have looked at 5 advantages as to why you should use automatic video to text transcription software.
If you use video for marketing or educational purposes, then you need to be able to quickly search through your videos. You also need to be able to find the videos quickly and easily. With automatic video to text transcription software, you can do just that.