As you would expect, the advertiser is charged a fee when a user clicks on their ad.
When done correctly, PPC (pay per click) is a quick and efficient approach to persuade potential clients to visit your website. However, properly handled by a highly skilled expert, PPC not only increases the number of visitors to your site, but also attracts the correct individuals.
In other words, those who are very likely to buy what you’re selling.
Consider Google Ads to be non-negotiable
Let’s be a bit more precise now. PPC is a catch-all phrase for all types of pay-per-click advertising. PPC may be used on a variety of platforms, including Facebook, Bing, and Google. But let’s be clear: Google Ads (previously known as AdWords) is the world’s most popular PPC advertising system.
With good cause
Every day, Google gets over five billion searches. It’s the one virtual arena where internet users from all over the world gather to have their questions addressed.
These consumers are essentially requesting that the search engine provide them with a solution to their current demand. It doesn’t matter whether the response is an advertisement or not — as long as the outcome helps them on their way.
Now consider social media PPC advertising
While millions of people use social media every day, they are not seeking answers. They’re instead going over vacation photographs and keeping up with friends and relatives. A sponsored ad distracts them and takes up space on their (often thoughtless) scrolling.
Needless to say, Google Ads is the most powerful marketing tool at your disposal and should be your first emphasis when it comes to online advertising.
Here’s the deal…
PPC advertising, specifically Google Ads, must be a full-time job, as with most digital marketing methods.
Google advertisements strategy, management, and optimization are not something you can perform on the side and expect your ads to be effective. That is why you need the best Google Ads Agency available.
What about PPC advertiser in-house?
Sure, some organizations hire an in-house PPC manager, while others work with a PPC agency.
Not sure which one is best for you? Here’s a basic rundown:
In-house PPC managers – These individuals are employed directly by your organization and work entirely for you. These PPC managers are often in charge of all digital marketing initiatives (SEO email marketing, content development).
An in-house PPC manager, from the perspective of a company owner, will understand all there is to know about the business. After all, he or she has been employed as a team member, which means they will be engaged in any critical meetings and will be kept up to speed on the newest developments (no extra communication needed).
PPC management companies
While some companies may be afraid that a PPC agency may not understand their brand as well as an in-house employee, any good PPC firm will make learning the ins and outs of your company and sector a top priority.
This also entails investigating who your rivals are and what distinguishes your brand at the start of your working partnership.
The ideal PPC agency will become a member of your team in the same way that an in-house PPC manager would, but with a few key differences.