Direct to container printing technology is fast gathering pace because of the multiple benefits that it offers. This technology allows for digital printing directly around cylindrical objects like soda cans, cups, and many other consumer product containers.
Let us check out some of the reasons why many FMCG companies are keen on buying direct to container printer for their custom requirements. SKA Fabricating is one of the top companies offering the best automation for digital printing lines. You can visit their website to learn all about direct-to-can-printing. We shall now speak about how it can help them increase their ROI.
Substitutes the labeling process –
Direct-to-container printing technology is estimated to make big strides in the FMCG labeling market, as it eliminates the need to have a separate labeling process. These printers are designed to print around cylindrical cans, cups, containers, etc.
It is expected to be used extensively for marketing products like beverages, personal care products, health products, and more. Digital printing on the cans allows for flexibility and complete control over the designs and brand message.
Better designing and inventory control –
Direct container printing makes way for brand owners to try innovative ideas that can help their brand in standing out from the crowd and tackle the competition. Digital printing technology offers better color printing and design options. Brands can gain a competitive advantage while displaying their products on the shelves. The entire surface of the containers can be used to come up with innovative marketing ideas that help in grabbing eyeballs and increasing sales.
There will not be any need for a separate labeling process, which allows for savings of time and money. Doing away with the applied labeling also makes it easier to manage the inventory. Companies will not have to spend on the transportation of printed materials.
Recycling made easier –
There will not be any need to remove the labeling before the recycling of containers. Label removal can be a challenging and time-consuming task. That is another plus point of buying direct-to-container printing equipment, as it works towards reducing carbon footprints.
Production line control –
Direct-to-container printers are integrated with conveyors to maintain the flow of products in the production lines. Such automation of container printing ensures seamless productivity, thereby helping the companies earn maximum ROI.
The speed of production or flow of containers can be moderated as per the specific requirements. It helps in preventing the damage of products during the process, and also to save on energy costs.
As we can see, direct-to-container printing technology is all poised to become a serious contender in the labeling industry because of the many benefits that it offers. It also allows companies to introduce smaller batches to assess customer responses.
The production lines can be simplified by minimizing the expenses on labeling materials. This, in turn, helps in reducing the time taken by the products to reach the markets. Now is the right time for FMCG companies to adopt this technology to increase the speed of workflow, increase efficiency, and save on costs in the long run.