What Is PMTA, and What Does It Mean for the Vaping Industry?


In 2020 the Federal Government voted for the Pre-Market Tobacco Product Application (PTMA). It is the first legislation to give increased authority to the FDA tobacco department to check the quality of tobacco and e-cigarettes products sold in the United States. All Oklahoma City vape shops have informed their customers about the new law enacted on September 9th, 2020. 

After that date, all vape products should pass specific pre-market tests to ensure their safety for American consumers. These tests are not only costly but also time-consuming. They could delay the release of new e-juices or vaping machines for more than six months. The authorizing committee has many applications for new vaping products that should be on the market already.

What Is The PTMA?

PTMA is an application that tobacco and vape manufacturers should file with the FDA relevant department to keep selling their vaping or tobacco products in the market. However, current vaping products that have been on the market before 2007 may continue their presence without passing through the new stricter tests. 

But we all know that most vaping products have been on the market only for the last few years. Major cigarette tobacco companies have lobbied with policymakers and been excluded from the provisions of the PTMA. Most vaping products should undergo a new and strict authorization procedure. They need to show the committee that any form and concentration could be safe for consumption. 

Companies that only import e-juices and vaping machines are also obliged to follow the same procedure. Vaping paraphernalia like atomizers and drip tips should also get the same license authorization when sold separately. The goal of the American Government is to safeguard public health through scrutinized procedures and authorize only the highest safety vaping products.

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How PTMA Affects The Vaping Industry?

Although protecting public health is essential, PTMA has been voted to restrict access to vaping products on the market. That happens without affecting the traditional tobacco industry that can sell the already heavily taxed and restricted tobacco products. Companies like Phillip Morris will keep selling tobacco in several forms without filing for a new application under the PTMA law.

For the vaping industry, PTMA law could have a severe impact on multiple sectors of the business. Here are the most direct effects for manufacturers and vapers.

Generates More Costs For Companies

PTMA application for a single vaping product may cost anywhere between $110,000 and $400,000, depending on the complexity of each item. E-juices with different nicotine concentrations would need additional PTMA applications that could severely impact the vaping companies’ budget and profitability. 

Vaping companies would be required to designate the nicotine concentration and ingredients in all different bottles to ensure transparency. That creates the need for separate production lines and even more costs.

Increases The Prices For the End Users

Inevitably the profitability cuts and overspending would be transferred to the final vaping product price. Vaping companies cannot afford to absorb all these licensing costs through the PTMA application. The industry expects at least a 50% increase in the prices of vaping products for end-users. That could make the use of vaping a lot more costly than traditional cigarette smoking. Marketing experts expect a high proportion of vapers to return to tobacco products after the PTMA law launch.

Makes The Distribution of Vaping Products Harder

Another potential impact under the PTMA law would be difficulty in distribution. Today vaping products may get to customers through the regular mail. However, with the new law provisions, vaping products should be sent by certified mail and sold in stores with specialized personnel. 

As a result, ordering your favourite e-juice and vaping machines would be a lot harder than it used to be. The industry enters a new, heavily regulated era, where all products should be tested for at least six months before they even get advertised and promoted to the end-users. 

Vaping has been gaining market share from tobacco cigarettes steadily through the last decade. Under the PTMA law, new players in the market will think twice about investing since their capital can be futile even before their products reach the store shelves. With many years of lobbying with policymakers, traditional tobacco companies would make it harder for new companies to further threaten their profitability and market shares. Even though vaping has become more expensive, millions of fans would still support the industry.

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