If you’re one of the social network’s 1.386 billion monthly active users, you’re already aware of Instagram’s marketing possibilities.
It’s an ideal location for promoting your products, connecting with existing consumers, and reaching out to new members of your target market. Everybody else is doing it, but the real question is this: can your business succeed? And in what manner?
There is no way about it: holding an Instagram contest is one of the most effective ways to sell your brand on Instagram. Whether you want to increase your following, acquire leads, or sell more things on Instagram, organizing a contest is the most effective approach to accomplish all three goals.
If you’re a frequent user of the platform, you’re probably aware of the numerous firms that use freebies, picture contests, and sweepstakes to grow their follower counts, increase engagement, and sell more.
Consider the following ways in which Instagram contests might assist you in elevating your business’ Instagram marketing.
1. Host an Instagram hashtag contest with your brand’s hashtag.
Create your page using one of the themes and include an incredible prize package, a few eye-catching articles, and, if you have the means, some adverts to help spread the word about your contest.
Members use your user hashtag to upload photographs to Instagram, and these photos presented in a gallery on your event page. This is where individuals may vote for their favorite images and view those of other participants.
2. Host an Instagram contest
While hashtag contests are fantastic, requesting entrants to upload a photo to their profile with a branded hashtag can occasionally be too much to ask.
If this is the case for your brand and target demographic, try instead conducting Instagram sweepstakes!
The procedure for entry is slightly different. Create a sweepstakes page using your contest app of choice. Include information about your contest, the prize, and a form containing the information you wish to collect from participants.
3. Expand your audience by hosting a bonus entry contest.
While Instagram marketing is fantastic, it is useless if you have no one to promote. Whether you’re a brand new to Instagram or an established brand looking to grow your following, a bonus entry contest is ideal for you.
Bonus entry contests are the most effective method of fast building your following and engaging your audience across numerous social networks, critical for any growing business. They are highly effective at growing your social following since they immediately reward participants who interact with your business on social media.
4. Use Instagram Ads to promote your contest.
While practically any business can run a successful Instagram contest, there is one area where businesses should invest effort and money: Instagram advertising. This is one way to increase your material’s visibility to a huge number of new potential clients who are extremely likely to be interested in your goods.
Because Facebook owns Instagram Ads, it utilizes the Facebook Ads platform, a potent tool that enables you to target people based on information Facebook has about them, such as demographics, interests, and more.
It’s a tremendously beneficial technique to reach people who might become consumers, rather than simply selling to your present followers (who are likely already customers).
Emphasize the prize in your campaign advertisement, as this is what will ultimately persuade users to click through it to your competition and enter. Consider using succinct wording (“Enter for a chance to win [prize]!”) in your advertisement to grab the attention of your viewers.
5. Instagram advertisements can be used to drive traffic to a landing page
One of the simplest ways to use Instagram to increase sales for your business is to create advertising for your products that connect to your eCommerce store or website.
Post a snapshot (or a series of photos) of your products with a caption that includes a description or a call to action . Then, persuade your customers to buy! Consider putting a limited-time offer or discount in your advertisements to boost your chances of generating a sale.
Giving people a cause to act or purchase now rather than later is an efficient strategy to boost your ads’ conversion rate. If you provide a service, consider developing an offer (such as a consultation or assessment) that you may provide in exchange for a possible customer’s contact information.
The landing page is a vital component of any effective advertisement. If it is not optimized for conversion, you will not see a return on your advertising investment.
Additionally, you can run an Instagram advertisement that directs viewers to your Instagram shopping business. In this manner, you may attract users and sell them a product within the app. This Instagram marketing plan has the potential to increase your sales significantly.
6. Advertise discounts and coupons
Instagram has a reputation for being a pretty inactive site. This means that people check their feeds inadvertently – they typically do so to stay current with their contacts or pass the time.
If you want to increase sales through Instagram, engaging followers with material that converts them from passive scrollers to active viewers is critical.
In general, when combined with visually appealing product posts, customers respond favorably to promotions. Demonstrate your offerings by including a snapshot of the goods and wording emphasizing a special offer or coupon code (either on the photo or in the caption).
A good Instagram marketing strategy is to tie sales and discounts to a specific event, such as Black Friday or the Super Bowl . this helps your promotion feel more current and helps you avoid cheapening your product in the eyes of your customers (which can happen if you’re constantly offering discounts for no reason).