Why is it so important for any type of company to have a presence on social networks? The answer to that is simple; you have to be where your client is. For dental marketing, you need to be where your patients are.
To be successful in a very competitive industry, one must employ every means possible to gain a competitive advantage, and these days the number one priority is social media presence.
There are many ways that social media can help you and your dental office. To name a few:
1. Social networking sites can be a source of quality leads or new patients.
2. By being present on social networking sites like Facebook, it can be used for you to establish a relationship or connect with your current patients or your audience.
3. This is a powerful tool in which you can market your dental practice and as a way to share relevant and valuable content.
4. This can also be a platform where you can have good reviews and recommendations for your dental office or business.
Today, let’s talk about what you need to do to be successful in using social media marketing in your practice. I call it the 3 Cs of social media strategy in dental practice.
You do not need to create an account on all available platforms. You can start with one or two social media sites and that might be what most of your patients use. By doing this, you are spending more time having a consistent presence on one or two platforms that you use.
Use scheduling tools to manage multiple accounts in one place. There are many great tools available online, like Hootsuite and Buffer, that can schedule and publish a post, as well as give you information about your followers.
In marketing, they would always advise following the 80/20 rule. 80% of your post is for your audience. The content should be something useful to your patient and should always be related to your dental practice. It can be advice on how you can take care of your oral health or you can attend a live question and answer session. The other 20% of your content is to promote your business, such as running a contest, posting on a promotional fee, or it could be a virtual tour of your dental office.
You also need to make sure that all your social media messages are answered as quickly as possible through digital marketing strategies for dentists. You can make use of the automatic response and this function is available on Facebook and makes the patient feel that they are always at your service.
When all else fails, perhaps the best way to manage your social media marketing is to let a professional help you. There are times when this is a great option, especially for dentists who don’t have the luxury of time to deal with the marketing side. Having a social media presence is no longer optional to stay relevant in your practice.
Social sites are an opportunity to make your dental office shine. It is not just dental marketing. They are real connections with your patients and future patients. Going online locally on social media helps establish your practice as part of the community. Using your happiest patients as content for your profile is an easy way to start.
Here’s an example, after giving someone veneers, you could offer them a discount (or just ask for it) in exchange for allowing them to post before and after photos of her teeth. They can even remain anonymous. This type of marketing allows you to leverage day-to-day procedures into valuable content geared toward your target market.
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